Press PagesGlobal Online Travel, Accommodation Booking, and Airline Booking Market Analysis Report 2022: Use of Online Intermediaries for Travel Booking Accelerated During the Pandemic
The shift from traditional flight booking channels to more modern booking channels is giving rise to digital platforms, with OTAs witnessing high growth opportunities
The global travel market is recovering from the negative effects of the pandemic, according to the recent data cited in the report. This provides growth momentum to the online travel-booking channel, which is poised to expand substantially in 2022 compared to the past year.
For instance, the USA will see double-digit growth in gross airline bookings coming from online channels after 2022. For the Asia-Pacific market as well, the use of online platforms for booking travel related services is expected to rise in the coming years, with double-digit CAGR predicted for countries including Indonesia, Singapore and Thailand, as mentioned in the latest report.
Furthermore, airline websites, apps and OTAs are increasingly used by travelers to purchase flight tickets, with over one-third of travelers giving importance to the speed of apps during the booking process.
Additionally, over three-quarters of travel app users consider the offered functions such as trip status checks useful for their travels. Even though mobile travel bookings and travel app use is increasing, the desktop is still used by over half of travel bookers worldwide, as revealed by the report.
Accommodation booking via website gains popularity
According to a survey cited in the report, nearly one-half of respondents preferred to book their travel needs, including hotels, flights, car hire, and extras, via one website as of 2022.
Furthermore, in the U.S., more than one-half of respondents made accommodation bookings via hotel websites, and in France, holiday residences were preferably booked via websites in 2021. When asked how French respondents booked their last holiday accommodation, more than one-half revealed they conducted their booking via the website from a computer or tablet.
Questions Covered:
What are the emerging trends affecting the online travel market?
What is the expected growth of Online Travel bookings in Europe through 2025?
Which are the leading Online Travel Apps and websites globally?
How many online booking app users were there in 2021?
Which OTA apps were most downloaded globally in the first half of 2022?
How did the pandemic change the online flight booking market in 2020 and 2021?
Which channels are preferred by travelers worldwide for researching and purchasing airline tickets?
Key Topics Covered:
- Management Summary
- Global Developments
Travel Market Overview and Trends, July 2022
International Departures, in % of 2019 Levels, 2022e-2025f
Online Travel Agencies Gross Bookings, in USD billion, 2018-2020 & 2025f
Share of Respondents Who Prefer to Book Their Travel Needs via One Website, in %, 2022
Breakdown of Internet Traffic Source in Travel & Hospitality vs All Industries, by Devices, in %, 2021
Breakdown of Online Travel Sales, by Desktop and Mobile, in %, 2020 & 2021
Cart Abandonment Rate in Online Travel to Overall E-Commerce, in %, 2021
Reasons Why Consumers Abandon Their Carts During Travel Booking, in % of Consumers Who Abandoned Their Carts, 2021
Online Travel Cart Abandonment Rate, by Desktop and Mobile, in %, 2021
Cart Abandonment Rate in the "Airlines" Category Compared to Selected Industries, in %, 2021
Cart Abandonment Rates for Online Travel Websites, incl. "Airline", in % of Online Travel Website Users, 2021
Revenue of the Top 5 Travel Websites, in USD billion, 2021
Top 10 Most Downloaded Online Travel Agency Apps, by Downloads, in millions, 2021
Online Booking App Users, in billions, 2017-2021
Hotel and Resort Booking Revenues, in USD trillion, 2017-2022f
Breakdown of Vacation Rental Bookings by OTA and Direct Booking, in %, 2021 & 2022f
Top 5 Accommodation and Hotel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, June 2022
Market Share of Online Travel Agency Booking Applications, in %, 2021
Online Air Travel Revenue, in USD billion, 2020 & 2021
Breakdown of Air Travel Bookings by Device, in %, 2021
Share of Families Who Find Comparing Offers Difficult and Time Consuming When Searching and Booking Flights, in %, 2021
Share of Families Who Do Not Enjoy Booking Trips (incl. Flights), in %, 2021
Top 20 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, June 2022
- North America
3.1. USA
- Asia-Pacific
4.1. Regional
Top 10 Hotel Booking Channels, incl. "OTA" and "Direct Booking", 2021
Online Travel Gross Bookings, in USD billion, 2019 & 2024f
4.2. China
4.3. Japan
4.4. India
4.5. Australia
4.6. Indonesia
4.7. Thailand
4.8. Singapore
4.9. Malaysia
4.10. Vietnam
4.11. Philippines
- Europe
5.1. Regional
Online Share of Total Travel Bookings, in %, 2021 & 2025f
Number of Guests in Short- Stay Accommodation Booked via Online Platforms, in millions, 2019-2021
Top 5 Accommodation and Hotel Booking Websites, by EU-5 Countries, June 2022
5.2. UK
5.3. Germany
5.4. France
5.5. Italy
5.6. Spain
5.7. Netherlands
5.8. Russia
5.9. Poland
- Latin America
6.1. Regional
Online Travel Sales, in USD billion, 2019-2020 & 2024f
6.2. Brazil
6.3. Mexico
6.4. Argentina
- Middle East & Africa
7.1. Regional
Top 10 Hotel Booking Channels, incl. "OTA" and "Direct Booking", 2021
7.2. UAE
7.3. Saudi Arabia
7.4. South Africa
Companies Mentioned
12306.cn
Aerolineas.com
Agoda
Airbnb
Aircanada
Airfrance
Almosafer.com
American Airlines
Booking.com
British Airways
Ctrip
Delta
Easyjet
Emirates
Expedia
Flynas.com
Go.mmt
Hopper
Hotels.com
Hurb.com
Kayak.com
Latamairlines.com
Lekkeslaap.co.za
Lufthansa
Meituan
Oui.sncf
Premier Inn
Qatar Airways
Ryanair
Saudia.com
Skyscanner
Southwest.com
Tongcheng
Travel
Traveloka
Trip.com
TripAdvisor
Trivago
Turkish Airlines
Volaris.com
For more information about this report visit https://www.researchandmarkets.com/r/bho3e5
© 2025 Tripco (Pty) Ltd. All rights reserved.